Press Releases
Entertainment Announced: Live Music by Meez plus DJ Fredo on the Radio
Exceptional Array of Beer Tasting including many new breweries this year!
Tickets on sale include General Admission and VIP Tickets
September 16, 2024. Monterey, CA. Beer lovers, get ready! The 21st Annual Monterey Beer Festival is fast approaching in just a few weeks and promises to be better than ever, taking place on Saturday, October 5, 2024, at the beautiful Monterey County Fair & Event Center, located at 2004 Fairground Road in Monterey, CA. The festival will run from 12:30 p.m. to 4:30 p.m., with VIP ticket holders enjoying early access starting at 11:30 a.m. This year’s highly anticipated event is presented by Chukchansi Gold Resort & Casino. Thank you to Alvarado Street Brewery for bringing in lots of new breweries to sample and working with the Monterey County Fair Heritage Foundation.
Ticket Information:
Monterey Beer Festival advance discount tickets are now available at Eventbrite at https://conta.cc/3VoogNX, including the return of VIP Tickets with early admission at 11:30 am. General Admission Tickets are now available with admission at 12:30 pm. Tickets increase $5 for ticket purchases on October 5th and attendees will be able to buy tickets online until 2:00 p.m.
Tickets – VIP Tickets and General Admission Tickets
All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.
Getting thirsty? Tickets are now available on Eventbrite at: https://conta.cc/3VoogNX
VIP Advance Discount Ticket Admission Price: $80 ticket, get in one hour earlier! VIP Tasting begins at 11:30 AM!
Tickets are $85 at the gate on the day of the event if not sold out. Tickets will be on sale online as well until 2:00 pm on October 5th.
General Admission Advance Ticket Admission Price is $65, or tickets are available (if not sold out) for $70 at the gate which opens at 12:30 PM. Tickets will be on sale online until 2:00 pm on October 5th.
More details and participating breweries will also soon be available on the website at www.montereybeerfestival.com.
Designated Driver tickets are again available. Designated drivers bring someone to the Monterey Beer Festival for fun — but not the alcohol — to get you home safely for $25 per person. The Monterey Beer Festival encourages all patrons to drink responsibly.
Parking is available on Fairground Road.
All Ticket holders must be 21 and over and show a current ID.
All guests are asked to comply with the Clear Bag Policy. Please bring one bag that is clear and does not exceed 12″x6″x12″ OR a one-gallon zip lock bag.
Buy your tickets early and enjoy the advance discount price!
Donations are tax deductible, (Tax ID # 77-0402426).
Information: heritage@montereycountyfair.com or www.montereybeerfestival.com
Breweries include (including many new ones this year): Alvarado Street Brewery, Hop Dogma Brewing Co, Sante Adairius Rustic Ales, Hops and Fog Brewing Company, Central Coast Brewing, There Does Not Exist Brewing, Dust Bowl Brewing Company, Farmers Brewing Company, Four Points Brewing, Discretion Brewing, Feather Falls Brewing Company, Other Brother Beer plus Suntory ALL-FREE and The Brass Tap Marina. More to come!
Our valued Sponsors include: Chukchansi Gold Resort & Casino, A Tool Shed, The Brass Tap Marina Suntory ALL-FREE (no alcohol), Bass Pro Shops and the Designated Driver Sponsor is Tenth Street Liquors. Media sponsors include the Monterey Herald, 101.7 FM The Beach, 104.3 FM The Hippo and 95.5 FM The Bob.
Food on site for purchase: Delicious food options to accompany the beer tasting will be available for purchase from Yum Yum Baked Potato, Bratwurst USA, Caesars Etc., and Olde Tyme Kettle Korn.
On site for attendees to meet: All of the above breweries plus Brass Tap Brewery and Suntory All Clear (no alcohol Suntory ALL-FREE is a Beer-inspired Non-Alcoholic beverage) and Bass Pro Shops.
Whether you’re a dedicated beer enthusiast or just looking to enjoy the lively festival vibe, the Monterey Beer Festival promises an unforgettable experience. This year’s event will feature lots of new brews, sure to tantalize every palate. Plus, it’s all for a great cause, as the festival benefits the Monterey County Fair Heritage Foundation, a 501(c)(3) nonprofit organization dedicated to preserving and enhancing the Monterey County Fair & Event Center (Tax ID #77-0402426).
Last year, over 3,000 guests enjoyed a dazzling array of beers and tasty bites, and this year’s lineup promises even more to love. Sample a wide selection of beers from around the world, each poured into your very own souvenir Monterey Beer Festival tasting pilsner, included with admission. From crisp lagers to bold IPAs and everything in between, you’re bound to discover new favorites among the hundreds of beer options available.
And the fun doesn’t stop at the beer! Live entertainment will keep the party going, including performances by Meez and the festival’s Emcee, Fredo on the Radio. Dance, relax, and soak up the sun while savoring the best brews and indulging in a delicious variety of food truck offerings throughout the day.
Gather your friends, rally your crew, and prepare for an incredible “beer-cation” at the 21st Annual Monterey Beer Festival. Get your tickets now, and don’t miss this opportunity to raise a glass in celebration of great beer, great company, and a great cause!
About Meez: Calling Monterey County home, Meez performs original rock n roll that is melodic and groovy, at times progressive and always tight. Stylistically, their music ranges from Classic Rock to Alternative, reminiscent of Grungy Power Pop.
The band is comprised of four accomplished musicians who have dedicated a majority of their lives honing their skills. Each of their songs, composed by the members themselves, is different from the rest, yet somehow cohesive to the heartfelt message of love and compassion which pervades their repertoire. Catchy lyrics, vocal harmony, and inspiring musicianship combine to form a sound that is hard to resist.
The band members are:
Michael Kobrinsky – drums and vocals
Jason Slate- guitar and vocals
Donnie Dickman- keyboards and vocals
Rob Meléndez- bass and vocals
Craft Brewing is still going strong! Here’s some 2023 background information and stats:
According to the California Craft Beer Association (CCBA), California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2024, more than 1,100 craft breweries are in operation across the state, more than any other state in the nation.
CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2022, craft breweries contributed $8.8 billion to the state’s economy. Together the industry supports more than 49,751 jobs across the state.
21st Annual Monterey Beer Festival To Be Held On Saturday, October 5, 2024 To Benefit The Monterey County Fair Heritage Foundation
Monterey, CA. May 2024. Cheers to beer lovers far and wide! Get ready to embark on the ultimate “beer-cation” as we all raise a glass to the 21st Annual Monterey Beer Festival. Join us for a day of hoppy delights and flavorful fun at the picturesque Monterey County Fair & Event Center on Saturday, October 5, 2024, from 12:30 pm – 4:00 pm. Monterey Beer Festival advance discount tickets are available now at Eventbrite, including the return of VIP Tickets with early admission at 11:30 am and other special perks and General Admission Tickets.
Gather your crew, round up your friends, and bring along anyone who’s ready to raise a pint in celebration! Whether you’re a seasoned beer enthusiast or just looking to soak in the lively party atmosphere, the Monterey Beer Festival is the perfect place to be. Plus, it’s all for a very good cause as the event benefits the Monterey County Fair Heritage Foundation, a 501c3 non-profit organization dedicated to preserving and enhancing the beautiful Monterey County Fair & Event Center (Tax ID #77-0402426).
Last year, we welcomed over 3,000 attendees who indulged in a smorgasbord of sensational suds and delectable bites. This year promises even more excitement with an expanded lineup of new and exciting brews to tantalize your taste buds. But that’s not all – prepare to groove to live entertainment, courtesy of a great band (to be announced) and the incredible energy of Monterey Beer Festival Emcee Fredo on the Radio. It’s a party you won’t want to miss!
Soak up the sunshine and savor the flavors as you sample the very best beers from around the globe, each poured into your very own souvenir Monterey Beer Festival tasting pilsner – included with admission. With hundreds of beers to choose from and a mouthwatering array of food truck offerings, you’re sure to discover some new favorites and make memories to last a lifetime.
Join us at the Monterey County Fair & Event Center, located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), for a day of sudsy delights and unforgettable fun. Tickets and more information will be available at www.montereybeerfestival.com.
Come raise a glass and toast to 20 years of beer-filled bliss at the Monterey Beer Festival – we’ll see you there!
Tickets – VIP Tickets and General Admission Tickets
All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.
Getting thirsty? Tickets are now available on Eventbrite at: https://www.eventbrite.com/e/20th-annual-monterey-beer-festival-tickets-544725016187?aff=erelexpmlt
VIP Admission Presale Price is $80 (through October 4, 2024) or tickets are $85 at the gate.
General Admission Tickets Presale Price (through October 4, 2024) is $65 or tickets are $70 at the gate.
More details and participating breweries will also soon be available on the website at www.montereybeerfestival.com.
Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person. The Monterey Beer Festival encourages all patrons to drink responsibly.
Parking is available on Fairground Road.
All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount! Donations are tax deductible, (Tax ID # 77-0402426).
Sponsorships are available
Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County! Sponsors will also reach thousands of people! A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com for more information.
Monterey County Fair Heritage Foundation
The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member, log on to www.montereycountyfair.com/heritage-foundation.
Craft Brewing is still going strong! Here’s some 2023 background information and stats:
According to the California Craft Beer Association (CCBA), California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2024, more than 1,100 craft breweries are in operation across the state, more than any other state in the nation.
CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2022, craft breweries contributed $8.8 billion to the state’s economy. Together the industry supports more than 49,751 jobs across the state.